I want to take a moment to talk about someone truly incredible (Seeing creatives create amazing businesses still blows my mind, even today!)
Her name is Jana Sauer, and she’s the kind of person who makes you stop and remember why you started your own business in the first place. She’s the powerhouse behind Jana Sauer Weddings, an inclusive wedding photographer based in Cologne, shooting across Europe, and she’s built something real. Something beautiful. Something she can be proud of.
But it didn’t happen by accident.
When Jana joined the Jai Long Business Map, she had only been in business for about a year. She had the vision. She had the talent. What she didn’t have-yet-was the confidence. The clarity. The belief that it was actually possible to do this on her terms and make it sustainable.
“I was struggling with finding my niche,” she told me. “I didn’t fully believe in myself or know how to grow in a way that felt true to who I am.”
But she showed up anyway. She invested in herself. She took the leap.
And that’s where everything started to change.
The Moment She Said Yes to Herself
Jana didn’t join the Six-Figure Business Map to play small. She joined because she knew she had something to give, and she wanted to build a business that would back her, not break her.
What stood out to her wasn’t just the strategy. It was the mindset behind it. The reminder that success isn’t reserved for the few. That just because someone else tells you it’s not possible, doesn’t mean you have to believe them.
“Jai takes risks to prove what’s possible,” she said. “That made me believe I could do the same.”
She wanted to prove to the people who doubted her… maybe even to herself… that she could make this work. And she did.
From Undervalued to Unshakable using Jai Long’s approach
Inside the Business Map, Jana got to work on her brand discovery. She refined how she spoke about her work. She stopped trying to fit into a box and started owning what made her different, her empathy, her languages, her ability to make every client feel seen and valued. Whether queer, classic, intercultural, or unconventional… Jana made space for every kind of love.
Then came her pricing strategy. She went from charging €150/hour to €350/hour. Not because someone told her to, but because she started believing she was worth it. And here’s the wild part… she didn’t lose bookings. She filled her calendar. She worked less. She earned more. And the quality of her clients skyrocketed.
“People now happily pay my prices,” she said. “They even surprise me with gifts and tips.”
She started showing up differently in her sales calls, too. No longer hoping to be chosen. Now, she leads with value. She shares her vision. She makes people feel excited to work with her.
And it works.
She Did the Work—and It Paid Off
Jana’s revenue went from €40,000 to over €65,000 a year. But more importantly, she built belief. She built momentum. She built a business that lets her live a good life. Not a burnt-out one. Not a “barely getting by” one. A life she chose.
Her Instagram, @janasauerweddings, is full of joy, color, connection, and purpose. Her website welcomes people in. Her message is clear: You belong here.
And to me, that’s everything.
“Working with Jai and the Six-Figure Business Map completely transformed my life and business,” she said. “I never imagined people would be this excited about my work. I feel so valued. And nothing can stop me from continuing this dream.”
Jana, if you’re reading this, I’m proud of you. You didn’t wait for permission. You gave your business the best chance possible. And you’re living proof that courage and consistency go further than anyone realises.
If you’re reading this and wondering if it’s possible for you too… it is.
Whether it's pricing or process, it's normal for clients to have concerns or questions. Tackle their sales objections with confidence with my go-to scripts!
Thank you Jai for this amazing article!